Ghana’s Year of Return Project was bigger than Visit Rwanda- Gary Al-Smith

Renowned sports journalist who works with Joysports is of the view that Ghana’s Year of Return was bigger and more successful compared to Rwanda’s Visit Rwanda project.

He says even though Visit Rwanda had a better marketing strategy which include Arsenal and Paris Saint Germain having the Visit Rwanda written on their which obviously is an expensive advertisement but still isn’t living to expectation.

However, Ghana on the other hand had relatively smaller advertisements but ended up attracting more influential individuals in the diaspora than Visit Rwanda. This was his tweet

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