Having celebrated our 60th anniversary in 2013 and having launched a new image for our Bank in 2014 to help drive us forward for the next 60 years, we can say with total conviction and confidence that we are excited about our future. We have consistently grown and demonstrated our commitment to Ghana over the last six decades and we will continue to do so in the achievements we make and in the positive difference we bring to people’s lives.
In a world where nothing stands still, GCB now occupies an environment with more intense competition and higher consumer expectation than ever before. Internet and mobile connectivity have increased beyond measure bringing new knowledge and higher expectation of service. This has significantly changed the way banking business is done and how it is perceived by the public.
In order to maintain our position as the leading bank in Ghana and to continue to grow, it is now more important than ever to refocus and re-arm our position in the marketplace through a new, evolved brand, better communication and a tireless commitment to serve our customers better.
As part of the change, we have adopted an internal change programme that has been firmly embedded in our business plans, our staff training, our branches and our services. This programme overhauled the Bank’ score values and brand, resulting in a new evolved logo and a stronger on-the-street presence.
Our dedication to higher standards will witness the introduction of new banking products and services. We are refurbishing our branch network to international standards, updating our systems and technology and focusing on increased customer satisfaction right across our business channels. This is a long-term programme, but you w