Graphic designers are are visual communicators. They make use of elements such as graphics, topography to make a piece of design. In this article you’ll get to learn some principles and glossaries which are key requirements in making a design stand out.

Graphic design glossary

  1. Arrange: this is the movement of objects front and back in designs. The arrangement of objects shows the viewers what you’re actually portraying to them.
  2. Group: This is also the movement and manipulation of a collection of items in a design. Do not scatter objects haphazardly when designing.
  3. Align: This is how objects are lined up, put in rows and columns, placed in order to not conflict the eyes when viewing.
  4. Distribute: This is a tool which ensures items are spaced out equidistantly not to crowd one definite place.
  5. Scale: this is making objects or items bigger or smaller to fit well in the design.
  6. Constrain: this is scaling items up or down proportionally.
  7. Opacity: This is how much we can see through an image (opaque, translucent, transparent).
  8. Hue, saturation and lightness: It can also be the brightness, blurry and too deep an image appears.
  9. Crop: this is a tool to get only the point of attraction or importance of an item in the design.
    There are some principles of designing which as a designer, you must adopt in all your works.
    1. Emphasis.
    2. Balance and alignment.
    3. Contrast.
    4. Repetition.
    5. Proportion.
    6. Movement.
    7. White space.
    Going to touch on a few.

    Emphasis: this includes bolding of a text.
    Using specific fonts.
    Significance: emphasis helps us to point out what is most important in our designing.

    Contrast: You need every element of your design to be visible. Contrast is best achieved with color combination. There must be harmony. Color is a great aspect in designing.

    Repetition: Repeating some elements in a design. These include fonts, font styles, colors. One element of your work shouldn’t cover the whole working space. Divide your working area and allocate it to each element

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