Digital and Network Marketing


Digital marketing is a blanket term that encompasses all forms of marketing done over digital channels. This includes computers, mobile phones, and other electronic devices.

The term is most often used to refer to online marketing efforts such as email marketing, content marketing, blogging, search engine optimization (SEO), and social media marketing. But most people don’t know that digital marketing also extends to non-internet mediums like SMS, television, and even radio.

Digital marketing on laptop

Compared to other forms of marketing, digital marketing emphasizes the value of dialogue, whether that is between the brand and customer or a group of customers. And with over 3.6 billion active internet users around the world, it offers businesses a way to connect with more potential consumers than ever before.

Now that we know what is Digital marketing.

I want us to know its benefits especially for businesses.

First benefit of digital marketing.

Digital marketing channels have several advantages over more traditional ‘offline’ marketing. Here’s why:

1- It is effective

Digital marketing has proven many times over that it can help you improve conversion rates and attract more customers. This is partly due to the fact that digital marketing allows you to target specific demographics and entice people who are already at the start of the customer journey.

4-It gives you valuable insight

Digital marketing is one of the easiest forms of marketing to track. There are plenty of tools and social media analytics platforms that monitor your campaigns’ progress across the most important online metrics: impressions, comments, conversions, clicks, engagement, and more. From here, you can gain valuable insight that will help you optimize your marketing strategy.

2- It has a wide reach*

Whether you’re targeting customers from your local community or marketing to consumers half-way across the globe, digital marketing lets you reach out to a wide target audience with relative ease.

It offers a range of possibilities

Digital marketing illustration lighting

The best digital marketing strategy makes the most out of different platforms, like combining blog posts with social media marketing and email marketing. With more than a dozen types of digital marketing, the possibilities are almost endless, and you can personalize your approach depending on your business. Plus, digital marketing allows you to tweak your strategy as you go, which helps you achieve better results almost immediately.

3- It offers a range of possibilities*

The best digital marketing strategy makes the most out of different platforms, like combining blog posts with social media marketing and email marketing. With more than a dozen types of digital marketing, the possibilities are almost endless, and you can personalize your approach depending on your business. Plus, digital marketing allows you to tweak your strategy as you go, which helps you achieve better results almost immediately.

5- It reduces advertising costs*

Billboards and commercials can cost thousands, if not millions of dollars. Most small businesses can’t afford traditional advertising; therefore, they can’t afford to compete with big companies and established brands. In contrast, digital marketing is much more affordable and flexible.

( reduced advertising costs* )

Whether your budget is $500 or $50,000, there are options for you.

There are many types of digital marketing. Today, we’ll go through a few of the most common types that you can use for your business. Keep in mind that no one type is inherently better than the other – it all depends on your specific circumstances and needs. Plus, you can (and should) combine different kinds for a super-charged advertising strategy.

*1-Content Marketing* 

Content marketing is one of the best indirect types of digital marketing.  Usually, businesses market themselves by promoting their products, services, or branding. With content marketing, you shift the focus to promoting your value through useful and relevant content. As Lee Odden, CEO of TopRank Marketing, said,

Content is the reason search began in the first place

– so leverage that to drive conversions.

Content marketing encompasses many forms of content. Blogs, videos, social media posts, e-books, brochures, info graphics, case studies, and templates are all examples of popular content types on the web. Content marketing is all about creating content that your customers want to see, with the aim of influencing their purchasing decisions down the line.

As they say, “content is king” – content marketing drives results, increases trust, and builds brand awareness. By publishing high-quality content, you establish yourself as an authority within your field. Great content is also more likely to be shared and referenced, boosting your reputation among both customers and industry peers.

Another benefit of content marketing is that it ties well with any digital marketing effort. Good content should be the foundation of your digital marketing strategy. For example, you can write articles that incorporate crucial keywords for SEO, or you can create highly engaging posts for Instagram and Facebook – all of which link back to your website where customers can find more information about your products/services.

These are the few benefits businesses can gain from Digital marketing.

Now let’s talk about the different types of digital marketing as I said earlier.

5. Pay-Per-Click Advertising

Pay-per-click advertising, also known as PPC, is one of the most common types of digital marketing.  It’s a specific advertising model where you only pay for the number of clicks that you get on your ad. PPC is under the search engine marketing umbrella when it applies to ads on the SERP, but it can also extend to affiliate marketing (more on that later) and ads on other sites.

When you put out a PPC ad, there’s usually little to no upfront cost. If a customer clicks on your ad, you pay a minimal cost. If no one clicks on it, then you pay nothing. This makes it attractive for small businesses who are on a limited budget. However, it’s also difficult to predict how much you’ll have to shell out at the end of the month.

The average cost of a click is around $1-2, but it largely depends on your industry and what keywords you want to target. Extremely competitive industries or keywords will charge more – the highest cost-per-click is in the insurance industry, where some keywords can cost as much as $50+ per click. On the other end of the spectrum, some keywords will cost you mere cents.

*3. SEM – Search Engine Marketing*

Search engine marketing (or SEM) often gets confused with SEO because both have very similar names. Both also deal with search engines like Google or Bing. But these two types of digital marketing have some important differences.

While SEO helps you rank organically for your target keywords, SEM is all about increasing your website traffic from search engines through paid means. The two most commonly-used SEM services are Bing Ads and Google AdWords.

SEM helps you put paid ads on the search results page. These paid ads look almost identical to organic search results in Google, except for an “Ad” label. They appear at the top of the page – before any organic results – giving you great visibility and instant brand awareness.

Digital marketers love SEM because it’s easy to create targeted search ads based on keywords and the searcher’s location. This means you can narrow your ads down to a specific demographic or area. You can even take it a step further and target competitor keywords, making it possible for you to “steal” some website traffic from a competing business.

Search engine marketing is not meant to be a replacement for search engine optimization. You should always incorporate a bit of both to drive as much traffic to your website as possible.

*4. SMM – Social Media Marketing*

Social media marketing (SMM), as the name implies, is all about using the power of content on social media platforms to market your business. Social media networks have dominated the digital space over the last decade, attracting millions or even billions of users across the globe. This makes them a valuable source of traffic.

Just check out how many people there are on the three most popular social media platforms:

Facebook – 1.66 billion active daily users

Twitter – 330 million active monthly users

Instagram – 500 million active daily users

The key to successful social media marketing is creating shareable (maybe even viral) content. You could post directly on your profile, or you could add social media sharing buttons on your website to allow people to share your content with their friends and family.

There are also sponsored posts and paid ads for each social media network, but you don’t need to shell out money to get a large following. Ultimately, that’s one of the biggest advantages of social media marketing – it’s accessible, and affordable, even for small businesses.

Social media tags

Social media marketing is an integral part of any digital marketing strategy because it’s one of the few channels that offer two-way communication between your brand and your customers.

Users can like your posts, leave a comment, and engage with your content. Some platforms even allow users to directly message your business for inquiries and purchases, so they’re great for generating more leads as well.

And with tools like Hootsuite, or its alternatives, you can schedule and track your posts to get insights on what works for your business.

*2. SEO – Search Engine Optimization*

Search engine optimization (SEO) has been the marketing buzzword of the decade, and for good reason – more than 90% of online experiences begin with a simple online search through search engines like Google and Bing..

With SEO, you could rank on the search results page for your most relevant keywords and reach tons of potential customers in the process. After all, more than 63,000 searches are made every second. That’s a lot of untapped potential!

An effective SEO strategy is made up of several synergistic techniques, including (but not limited to) keyword research, content creation, backlink building, technical website optimization, and more. There’s even a specific subset called local SEO, which focuses on marketing small businesses to their local communities.

One of the reasons that SEO has become popular is because it’s an effective form of inbound marketing. This means that instead of reaching out to customers (who may or may not be interested in the first place), you focus on bringing customers in via search engines – and these customers are, more often than not, already looking to make a purchase.

SEO helps you optimize your website and online presence so that you bring in high-quality website traffic with high conversion potential.

The biggest drawback is that SEO can get rather complicated and time-consuming for the average business owner, especially since the algorithms that search engines use to rank content are updated all the time. Thankfully, there are many digital marketing agencies that offer comprehensive SEO services across different search engines.

If you’d rather have a skilled digital marketer handle your SEO, then check out Digital Accro, an agency ready to work with you.

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